3 Assessments. Clear Gates. No Wasted Capital.
Stage 1 : Readiness To Sell
Stage 2 : Readiness To Manage
Stage 3 : Readiness To Scale
Look beyond your assumptions to what the data says. Assess the 35 critical elements that have tripped up your predecessors.
Focused Analytics To Learn Fast
Research on over 3000 startups found that premature scaling was the cause of over 70% of startup failures. Most of these and many of the rest of the causes for startup failure are related to management behavior and it's alignment with reality. We combine proven 3rd party analytics with our own proprietary measures to offer you perspective, break down the requirements and show you where to focus first. We complete a full set of 35 quantitative measures to assess your Readiness To Scale. We measure your own understanding of your abilities and clarity on your path forward. Together we can then identify your key bottlenecks and design initiatives to unlock growth. Our process has three stages:​
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1. Readiness To Sell diagnostics : How well do you know your customers and how to engage them?
​Do not pass until you have clarity on your targets and why they will buy​
Measures cover customer understanding, marketing prowess and sales prowess
Initiatives are typically focused on customer feedback and updated marketing techniques
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2. Readiness To Manage diagnostics : How well can you identify, interview, lead and retain top talent?
Do not pass until you can master some basic human capital management skills​
Measures cover abilities to attract, retain top talent that will perform and stay
Initiatives focused on behavior analysis, cultural and organizational development
3. Readiness To Scale assessment : What are the financial and technical hurdles to overcome?
Deliver your MVP early with a small team so you can face the cost of full-scale development with revenue
Measures cover financial prowess, communications skills and technology scalability​​​​
Initiatives are highly dependent on the outcome of the first two stages.
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With these measures known, you will be well-positioned to build a roadmap to pass all the gates successfully and build a great company without giving up so much equity. Dialing these things in can seem daunting. We'll break everything down and provide an iterative methodology to find the key insights together and identify concrete next steps proven to work for companies in your situation. It won't be comfortable but we'll build a roadmap to balance revenue, growth and investment.​​​​​
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Ready to hear some uncomfortable truths or maybe heartfelt excitement? Book a call with Ed today:
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